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Trent Bright

CEO, Investor & Entrepreneur

Building Wealth, Businesses & Legacies That Last..

My story isn’t typical, but neither are my results. Today, I help hoteliers and business owners across the country multiply their wealth, secure generational assets, and build legacies.

National Footprint. Local Precision.

Operating across all 50 states with the ability to provide commercial real estate solutions nationwide.

Evanston Industrial Purchase

Evanston, Wyoming 0

Comfort Inn Woods Cross

Woods Cross, UTA 78-room upper midscale hotel located in Woods Cross, Utah within the North Salt Lake / Ogden submarket. The property is positioned along the I-15 corridor with strong access to downtown Salt Lake City, Davis County, Salt Lake City International Airport, and northern Utah travel demand. Located along I-15 with direct regional access Approximately 17 minutes to SLC International Airport Traffic counts exceeding 170,000 vehicles/day in surrounding corridors Meaningful 31.25% ownership position "This is one of the more meaningful ownership positions in the portfolio and reinforces Trent’s exposure to transportation-driven Utah hospitality assets. Its location creates a dependable demand base less reliant on seasonal swings."$10,000,000

Sleep Inn South Jordan

South Jordan, UTA 67-room midscale, Choice-branded hotel located in South Jordan, Utah within the Salt Lake City South submarket. The property sits in a high-growth suburban corridor with immediate access to I-15 and major commuter routes, supporting corporate, medical, commuter, and transient travel demand. Built in 1992 / Renovated in 2026 Traffic counts exceeding 190,000 vehicles/day nearby Approximately 26 minutes to SLC International Airport Strong household income >$127K within 3 miles "This property strengthens Trent’s concentration in one of Utah’s strongest hospitality corridors. Although the ownership position is smaller, it adds exposure to a high-income, high-growth market that complements the nearby Sandy asset."$9,000,000

Holiday Inn Express – Sandy, UT

Sandy, UTAn 88-room upper midscale, IHG-branded hotel located in Sandy, Utah within the Salt Lake City South submarket. The property is positioned directly off 1-15 in one of the highest-traffic commercial corridors in South Salt Lake County, with access to dense residential growth, retail activity, commuter traffic, and regional employment centers. Built in 1997 / renovated in 2006 Located in Salt Lake City South submarket Traffic counts exceeding 190,000 vehicles/day nearby Approximately 25 minutes to SLC International Airport "This asset serves as a core Utah anchor within the portfolio. It gives Trent meaningful exposure to a high-performing suburban hospitality market with brand-backed demand, strong traffic fundamentals, and a durable position inside one of Utah's strongest growth corridors."$14,500,000

The Trails End – Dubois, WY

Dubois, WYA 20-room independent motel located in Dubois, Wyoming serving tourism-driven and regional travel demand. Operates as a smaller-format lodging asset with additional on-site retail functionality. Built in 1950 On-site retail component Strong vehicle accessibility Located within the Dubois hospitality cluster "Strengthens local market presence in Dubois and supports a clustered ownership strategy. Adds smaller-format lodging exposure and diversifies the Wyoming positioning."$3,000,000

Silver Sage Inn Moab

Moab, UT

Fillmore Chevron Gas Station

Fillmore, UT $800,000

Best Western Paradise Inn & Resort

Fillmore, UTA 74-room midscale Best Western-branded hotel located directly along the I-15 corridor in Fillmore, Utah. The property functions as a true travel corridor asset, capturing north-south interstate traffic between Northern Utah, Southern Utah, national parks, and regional tourism markets. Built in 1973 / renovated in 2024 Located directly along the I-15 travel corridor On-site restaurant, bar, and retail components Large land footprint with operational flexibility "One of the most important positions in the portfolio because of ownership percentage and strategic location. It creates the ability to capture lodging, food, fuel, and traveler spend within the same geographic ecosystem."$10,000,000

Sleep Inn South Jordan

South Jordan, UT

Super 8 – Dubois

Dubois, WY

Comfort Inn Kissimmee By The Parks

Kissimmee, FL

Lake Powell Canyon Inn

Page, AZ

Comfort Inn – Green River

Green River, UT

Rodeway Inn – Elko, NV

Elko, NV

Best Western – Brigham City

Brigham City, UT

Hilton Tru Lehi

Lehi, UT

Wayside Motor Inn

Kanab, UT

Motel 6 Evanston

Evanston, WY

Ramada by Wyndham Richfield

Richfield, UT

Motel 6 Moab

Moab, UT

The Cliffrose Lodge & Gardens

Springdale, UT

Super 8 Motel Moab

Moab, UT 0

Red Stone Inn

Moab, UT

Comfort Inn & Suites Salt Lake City

Salt Lake City, UT

Hampton Inn Moab

Moab, UT

Royal Inn Midvale

Midvale, UT

La Quinta Inn & Suites by Wyndham St. George

St. George, UT

Baymont by Wyndham Salt Lake City

Salt Lake City, UT

Quality Inn & Suites Pinedale

Pinedale, WY

Quality Inn Brighton

Brighton, CO

National 9 Inn

Nephi, UT

Days Inn by Wyndham Bradenton

Bradenton, FL

Best Western Paradise Inn

Nephi, UT

Super 8 Price

Price, UT

Sleep Inn & Suites Moab

Moab, UT

Wingate by Wyndham Hurricane

Hurricane, UT

Ramada Inn Price

Price, UT

Econo Lodge Logan

Logan, UT

Days Inn Clearfield

Clearfield, UT

Desert Garden Inn Hotel

St. George, UT

Alta Motel & Lodge

South Salt Lake, UT

Moab Riverside Inn

Moab, UT

Days Inn by Wyndham Ogden

Ogden, UT

Super 8 South Jordan

South Jordan, UT

Econo Lodge Downtown

Salt Lake City, UT

The Metropolitan Inn

Salt Lake City, UT

Quality Inn Spanish Fork

Spanish Fork, UT

Rodeway Inn Kanab

Kanab, UT

Best Western Canon City

Canon City, COA Best Western-branded hotel located in Canon City, Colorado, a tourism and regional travel market supported by outdoor recreation, drive-to leisure demand, and mountain west travel patterns. Colorado tourism and regional travel market National brand exposure Mountain West diversification Meaningful 36.99% ownership reference "Adds Colorado exposure and strengthens the portfolio’s mix of tourism-based markets. The ownership position is meaningful and supports Trent’s credibility as an investor beyond his Utah core."$9,800,000

Adventure Hotel by the Parks

Kissimmee, FLCurrently under renovation and conversion into a City Express Marriot, with expected completion by the end of 2026. A 197-room hospitality asset located in the Lake Buena Vista / Walt Disney World submarket, one of the largest and most active tourism-driven lodging markets in the United States. Located in the Disney / Orlando tourism corridor Traffic counts exceeding 70,000 vehicles/day nearby Resort-style location classification Strong demographic growth (+80% population growth 2020-2025) "The highest-profile market exposure in the portfolio. Gives Trent participation in a globally recognized tourism market driven by Disney, Universal, convention activity, and year-round leisure demand."$33,000,000

Comfort Inn Green River

Green River, UTA 57-room upper midscale Choice-branded hotel located in Green River, Utah along the I-70 corridor. Serves as a key stopover asset for interstate travelers and tourism-driven guests moving toward southeastern Utah. Located directly along I-70 Proximity to national parks and southeastern Utah recreation Limited local competition in the immediate trade area Strong car accessibility "Strengthens the portfolio’s exposure to non-metro, travel-dependent markets. Adds balance against suburban Salt Lake assets by participating in tourism, highway, commercial, and outdoor recreation demand."$8,000,000

Hampton Inn & Suites Tulsa Central

Tulsa, OKA 93-room upper midscale Hilton-branded hotel located in the Tulsa South / Broken Arrow submarket. The property is positioned in a suburban commercial corridor with strong access to highways, employment centers, and the airport. Recently renovated in 2024 Approximately 18 minutes to Tulsa International Airport Strong highway exposure (multiple corridors >100K vehicles/day) Institutional-quality branded asset "Expands the portfolio outside Utah while staying aligned with national brand quality. Reflects a balanced portfolio strategy, pairing larger Utah positions with smaller stakes in stable regional markets."$12,500,000

Super 8 by Wyndham

Dubois, WyomingA 33-room Wyndham-branded economy hotel located in Dubois, Wyoming within a small, tourism-driven lodging market. Provides branded exposure in a market supported heavily by independent assets. Built in 1993 / renovated in 2004 Economy lodging positioned in a tourism corridor Strong ADR relative to market size High cap rate environment, approximately 12% referenced "Adds branded lodging inventory within the Dubois cluster and complements the independent Stagecoach and Trails End holdings. Creates a concentrated market presence in a tourism-supported corridor."$3,500,000

Stagecoach Inn & Suites

Dubois, WYA 46-room independent hotel located in Dubois, Wyoming within a small-market, tourism-driven hospitality environment. The property serves visitors traveling through Wyoming’s outdoor recreation corridor and national parks. Built in 1930 / renovated in 2009 Amenities include suites, pool, and extended-stay style units Located in a tourism-driven Wyoming market Strong ownership position within a local lodging cluster "A key piece of the Dubois cluster strategy. Gives meaningful ownership in a supply-constrained tourism market and provides greater local market presence when paired with the Super 8 and Trails End Motel."$5,000,000

Filler (Hidden)

0
$119M+
Total Asset Value
12+
Total Properties
43+
Properties Sold
Trent's Portfolio
Featured Assets & Properties
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Featured Assets & Properties

A documented history of selected closing complex commercial real estate transactions since 2016.

Evanston Industrial Purchase
Evanston Industrial Purchase
Comfort Inn Woods Cross
Comfort Inn Woods Cross
Sleep Inn South Jordan
Sleep Inn South Jordan
Holiday Inn Express - Sandy, UT
Holiday Inn Express - Sandy, UT
The Trails End - Dubois, WY
The Trails End - Dubois, WY
Silver Sage Inn Moab
Silver Sage Inn Moab
Fillmore Chevron Gas Station
Fillmore Chevron Gas Station
Best Western Paradise Inn & Resort
Best Western Paradise Inn & Resort
Sleep Inn South Jordan
Sleep Inn South Jordan
Super 8 - Dubois
Super 8 - Dubois
Comfort Inn Kissimmee By The Parks
Comfort Inn Kissimmee By The Parks
Lake Powell Canyon Inn
Lake Powell Canyon Inn
Comfort Inn - Green River
Comfort Inn - Green River
Rodeway Inn - Elko, NV
Rodeway Inn - Elko, NV
Best Western - Brigham City
Best Western - Brigham City
Hilton Tru Lehi
Hilton Tru Lehi
Wayside Motor Inn
Wayside Motor Inn
Motel 6 Evanston
Motel 6 Evanston
Ramada by Wyndham Richfield
Ramada by Wyndham Richfield
Motel 6 Moab
Motel 6 Moab
The Cliffrose Lodge & Gardens
The Cliffrose Lodge & Gardens
Super 8 Motel Moab
Super 8 Motel Moab
Red Stone Inn
Red Stone Inn
Comfort Inn & Suites Salt Lake City
Comfort Inn & Suites Salt Lake City
Hampton Inn Moab
Hampton Inn Moab
Royal Inn Midvale
Royal Inn Midvale
La Quinta Inn & Suites by Wyndham St. George
La Quinta Inn & Suites by Wyndham St. George
Baymont by Wyndham Salt Lake City
Baymont by Wyndham Salt Lake City
Quality Inn & Suites Pinedale
Quality Inn & Suites Pinedale
Quality Inn Brighton
Quality Inn Brighton
National 9 Inn
National 9 Inn
Days Inn by Wyndham Bradenton
Days Inn by Wyndham Bradenton
Best Western Paradise Inn
Best Western Paradise Inn
Super 8 Price
Super 8 Price
Sleep Inn & Suites Moab
Sleep Inn & Suites Moab
Wingate by Wyndham Hurricane
Wingate by Wyndham Hurricane
Ramada Inn Price
Ramada Inn Price
Econo Lodge Logan
Econo Lodge Logan
Days Inn Clearfield
Days Inn Clearfield
Desert Garden Inn Hotel
Desert Garden Inn Hotel
Alta Motel & Lodge
Alta Motel & Lodge
Moab Riverside Inn
Moab Riverside Inn
Days Inn by Wyndham Ogden
Days Inn by Wyndham Ogden
Super 8 South Jordan
Super 8 South Jordan
Econo Lodge Downtown
Econo Lodge Downtown
The Metropolitan Inn
The Metropolitan Inn
Quality Inn Spanish Fork
Quality Inn Spanish Fork
Rodeway Inn Kanab
Rodeway Inn Kanab
Best Western Canon City
Best Western Canon City
Adventure Hotel by the Parks
Adventure Hotel by the Parks
Comfort Inn Green River
Comfort Inn Green River
Hampton Inn & Suites Tulsa Central
Hampton Inn & Suites Tulsa Central
Super 8 by Wyndham
Super 8 by Wyndham
Stagecoach Inn & Suites
Stagecoach Inn & Suites

Trent’s  Legacy & One-Stop CRES Platform

The

Ecosystem

Trent's Success Team

No empire is built alone. This is the inner circle of advisors, strategists, and experts that fortify the foundation of Apex Capital.

Tracy Smith

Senior Partner

Visit Kaizen Tax
Tracy Smith

Jonathan Rudd

Attorney | Rudd & Cooper Law Firm

Visit Rudd & Cooper
Jonathan Rudd

Nicholas G. Hanson, MD

Family Medicine Physician | MDVIP

Visit MDVIP
Nicholas G. Hanson, MD

Thomas Melazzo

Fitness Trainer | Performance & Accountability

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Thomas Melazzo

AJ Derzon

Head of Apex Partners | Private Wealth Advisor

Visit Apex Partners
AJ Derzon

Alicia Shepard

Head of KW Commercial | Business Coach

Visit Alicia's Website
Alicia Shepard

Jaramy Eugene Wilson

Business & Life Coach | Advisor

Visit Jaramy's Site
Jaramy Eugene Wilson

Mom & Sister

Family | The Foundation Behind the Journey

Learn More
Mom & Sister

The Playbook for Empire Builders.

You can get away with a shaky foundation for a while. But eventually, gravity wins.

 

9 Figure Leader isn’t about hustle culture. It’s the exact architectural blueprint for moving from an exhausted operator to a visionary architect.

Vertical Vision

Control the flow. Stack the value. Stop climbing someone else’s ladder and own the entire system.

The Five Pillars

Ownership, Management, Brokerage, Capital Markets, and Investment Funds. The flywheel of a real empire.

The 'Why'
Behind the Work

Family, friends, generational wealth, and making a real difference in the lives of those we love. That is the true return on investment.

More Than a Broker. An Asset Owner.

Trent doesn’t just sell real estate; he owns, operates, and develops it. This firsthand operator experience provides an unparalleled edge in navigating complex deals.

After completing $120 million in commercial transactions in 2019, Apex CRES was named a Top Performing Group and was ranked #1 for contracts written and #1 for contracts closed in all of Keller Williams.